Core Values

It is the intention of the Adam Godwin Soccer Academy to assist my athletes in whole person developement. Below are a list of the character qualities I hope to instill in our athletes that will help them grow both on and off the field of competition.

Mission Statement

“To provide high quality coaching to individuals and small groups in a professional and value-based environment at an affordable rate”

Program Core Values

  • Character
    • “Doing the right thing no matter what the cost or consequences”
  • Discipline
    • “Receiving instruction and correction in a positive way; maintaining and enforcing proper conduct in accordance with the guidelines”
  • Passion
    • “Having an intense, powerful, or compelling emotion and feelings towards others or something”
  • Priorities
    • Investing in responsibilities in an order of importance so as to bring peace and success to your life”

Core Values Focus


  • Leadership
    • Guiding others toward a positive conclusion
  • Integrity
    • Being whole and complete in moral and ethical principles
  • Honesty
    • Proclaiming the truth with sincerity and frankness in all situations
  • Accountability
    • Accepting responsibility for ones actions
  • Maturity
    • Demonstrate a control over my thoughts, words, and actions; to be a willing contributor to something bigger than myself
  • Responsibility
    • Knowing and doing what is expected of me
  • Respect
    • Honoring and esteeming another person due to deep respect
  • Confidence
    • Placing full trust and belief in the reliability of a person or thing
  • Trust
    • Believing completely in someone or something
  • Decisiveness
    • Learning to finalize difficult decisions quickly on the basis of what is right, not popular, tempting, or easy
  • Humility
    • Seeing the contrast between what is perfect and my inability to achieve that perfection


  • Organized
    • To take responsibility to be prepared daily for my commitments
  • Hard Work
    • To willingly exert maximum effort in all that is asked of me to the benefit of myself and others
  • Commitment
    • Devoting myself to follow up on my words (promises, pledges, vows) with action
  • Mental Toughness
    • Understanding that at times I will fail, but using the lessons of defeat to learn how to react perfectly in order to build up myself and others
  • Dependability
    • Fulfilling what I consented to do even if it means unexpected sacrifice
  • Consistency
    • Following constantly the same principles, course or form in all circumstances; holding together


  • Teamwork
    • To put the needs and goals of the team above my own
  • Motivation
    • Finding that internal positive emotion and channeling it towards the completion of your goals
  • Positive Enthusiasm
    • Expressing lively, absorbing interest in each task as I give it my best effort
  • Bravery
    • Bravery doesn’t mean not being scared or apprehensive, it means doing it anyway
  • Excellence
    • Challenging yourself to execute each task to the very best of your ability
  • Improvement
    • Constantly striving to make your best better
  • Determination
    • Working intently to accomplish your goals regardless of the opposition
  • Energy
    • Bringing positive thought, word, and action to each task to as to energize yourself and those around you
  • Effort
    • Giving every task your best shot, knowing that whatever you held back is lost forever
  • Goal-Oriented
    • Achieving maximum results toward the area where my effort is directed


  • God
  • Family
  • Academics
  • Team
  • Social

*Please note that it is understood not every participant or family have a religious component to their lives. Academy athletes will receive no spiritual theology or guidance, but please understand that Head Coach Adam Godwin is a follower of Jesus Christ and will live out his life in front of your child in such a manner. This order of priorities is correct, with “God” being removable if you are not a believer.

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